By Ricardo Lumbardo
Search engine optimization boosts page rankings of the websites. Many well known search engines like Google, Yahoo and MSN look for optimization features in the webpage before indexing and ranking them. There are two types of optimization, one is on-page and the other is off-page. The main purpose of the on-page optimization is to make the webpage engine friendly by adding suitable features of SEO writing. The off-page optimization is related promoting the site through link building and social media marketing. Adopting proper SEO writing principles help greatly in improving the page ranking.
What is SEO Writing?
The technique of writing content for the webpage in a manner that the page can be easily picked up by the engine from the rest of pages displayed on the net, is called SEO writing. Everyday millions of visitors hit the net with a purpose of buying a product or service. These potential customers need the right directions to the site that host the product or service which, they are looking for. Without proper directions they are bound to get lost in the voluminous internet traffic and waste their precious time. SEO writing helps the websites in improving the page ranking, so that more and more customers are ale to access the site in minimum time. This saves precious time of the customers and helps them to find the right product or service they are in need of.
Rich and Unique Content
Special focus is paid on developing rich and unique content that fits well into the niche of the site. Search engines like to read compelling content that is unique of its' kind and free of duplication. The description should be precise, clear and understandable to any one who views it. There should be no technical or corporate jargon in the matter because this will confuse the readers and dilute their interest, considerably.
Adopting Good SEO Writing Skills
Besides good quality of the content, care should be taken in writing sentences that are free from spelling and grammar mistakes. Errors in content writing reflect poor professional approach and bring disrepute to the website. Short and simple sentences should be preferred over long and complex sentences. This is because sometimes a complex sentence may confuse the readers and convey wrong message about the product or service. At the end of writing, it is important to double check the content for mistakes before submission. This greatly helps in improving the page ranking of the site.
Using Right Keywords
Keywords are important to SEO writing. The selection of right keywords is crucial in successful optimization of the site. It is a good search engine Optimization technique to make sure that a high degree of relevance exists between keywords and the content matter, because the content matter revolves around the keywords, which are related to the product or service advertised on the site. The SEO percentage should be within acceptable limit for search engine to easily direct traffic to the site. Overuse of keywords damage the ranking prospects of the site and should be strictly avoided. Instead the right use keywords in right quantity will greatly help in improving the page ranking.