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In the old days, business use conventional marketing strategies to increase their products' potential to be recognized in the market. Companies use different tools to enhance their products or services, thus enabling them to become more competitive, as new products are being introduced.
Now, in this age of modern technology, companies now resort to a more modern, cutting-edge marketing tool: internet marketing. Since the dawn of the World Wide Web, internet marketing has now become an important marketing tool to further reach the market with new and innovative products. Online marketing is now an essential medium that is being exploited all over.