October 14, 2009

Free Promotion Strategies Absolutely Necessary For Your Website to Ensure Success

By Kanaga Sivaraj


All online entrepreneurs who have started their new websites have a major problem that keeps worrying them all the time and that is learning free promotion strategies to promote their websites. Since most entrepreneurs start with a low budget they have to rely to a great extent on various free strategies that will generate traffic to their sites to start making money. These free strategies listed below are the best and are a boon to not only the low budget entrepreneur but to all online marketers.

1. Free Promotion by SEO.

The best way to promote your website is by optimizing your content so that it is search engine friendly. Having unique keyword rich content and updating them regularly will attract the search engine spiders frequently to your site. By adopting various seo strategies such as having H1 tags for your title, keyword targeted content and using ALT tags for images you can improve your page rank of your website and generate targeted traffic to your website.

2. Free Promotion by Writing Articles.

Writing articles is considered to be the easiest and cheapest free website promotion methods available to webmasters to promote their website. It is important that your articles are related to the theme of your website and display your expertise to attract the audience to your website. To get the maximum out of your articles you should submit your articles to the leading article directories where these will be read by a much broader audience. The advantage here is that other webmasters will pick up your articles and publish them in their websites thus promoting your business. You should have your website link in the resource box to enable the reader to visit your website, preferably with a keyword embedded in the link.

3. Free Promotion by obtaining Reciprocal Links.

Another popular method of obtaining free website promotion is to start a reciprocal linking campaign. Though reciprocal links are not very much in favor with the search engines due to unethical practices by certain webmasters, search engines do appreciate links from quality relevant sites. So to succeed you have to identify relevant high page rank sites and persuade the webmasters to reciprocate your link request. This will ensure a good amount of targeted traffic to your site.

4. Free Promotion with Social Networking Sites.

Social networking has today developed into a very popular mode of promotion and all webmasters should make the best use of it. Getting started as a social net worker is very easy. First register yourself with these sites, set up a profile add quality, unique relevant content and add links back to your website. This will start generating free traffic to your website immediately.

My Space, Face book, Twitter and Squidoo among others are enormously popular with net workers. The popularity is due to the fact that net workers are able to interact with each other and send instant messages, pictures, videos and also share these with their friends and other net workers. To succeed you have to act tactfully and refrain from spamming.

5. Free Promotion with Blogs.

Another way of promoting your website is to have a blog. You can either have a blog in your website itself or have an external one. The great advantage is that the blogs are search engine friendly. Search engines love fresh content and visit blogs frequently. By updating frequently with search engine optimized posts and linking them to your website you can ensure a steady stream of free traffic.

Conclusion.

These are free promotion strategies for your website that you simply cannot ignore because they are the best. Success will depend to a great extent on how best these free methods are implemented.


Source: EzineArticles

Using Video Marketing For Promoting Your Business on the Internet

By Amber Lynn

With unemployment rates at a twenty-year high and the economy in the midst of an economic recession, millions of Americans are finding it difficult to locate traditional work. This has compelled many people to go into business for themselves, and the cheapest and easiest way to establish a new business is online.

However, when new business owners get started on the Internet they quickly realize that online competition is fiercer than it has ever been. Companies can no longer just put up a web site and expect people to visit it. These days Internet business owners must be proactive, they must take steps to drive traffic (potential customers) to their web sites. But that, of course, is much easier said than done.

In recent years, many online business owners have taken to writing articles or having others write articles for them about their business, product or industry. These articles are then submitted to article directories like EZINE, which offer authors free links to their web sites. So when someone searches for a product or service in your field, there is a chance that your article will appear and a chance that the consumer might visit your web site.

Article writing is a cheap and easy way to drive traffic to you web site. However, it does have its limitations. To begin with, article directories do not allow writers to submit duplicate content, which means that your work can only appear on one directory at a time. That is one reason why many online owners have learned how to turn articles into videos.

Presently, there is no prohibition on duplicate content at any of the top video sites, which means that you can post your videos on YouTube, Meta Café or even on your own web site. In fact, you can post it where ever you want.

It is also true that video sharing sites are some of the fastest growing and most popular sites on the Internet. For instance, did you know that YouTube is now the second largest search engine on the Internet? That's right! Other than Google, there is no search engine that even comes close.

Another fact, no matter how regrettable, is that the younger generation prefers watching videos over reading articles. If, for instance, your video appears on YouTube, there is a good chance that several thousand people will view it. By comparison, there is absolutely no chance thousands of people will read your article, even if you're Stephen King.

But learning how to turn articles into videos is something many business owners are still reluctant to do. There are several reasons for this. To begin with, many of them believe that creating videos will cost them an arm and a leg. They might also assume that you have to be tech savvy to create high-quality videos or that they may not appeal to younger audiences.

All of these are, of course, misconceptions. Turning your articles into videos is not only cheap, it's easy. You can either do it all yourself, which might take a bit of trail and error, or you can contact a service.

A simple Google search will yield hundreds of companies that specialize in this procedure. All you have to do then is copy and paste your favorite article into the site and they will convert it into a video form for a small fee. After that you are free to submit them to as many video sharing sites as you please.

Article Video Robot can convert article to video in just a couple of clicks. With Article Video Robot you get animations, graphics, voice over and the chance to edit your video. You don't have to have any technical or computer skills.

Source: EzineArticles

How to Get on the Front Page of Social Bookmarking Sites

By Jason Nyback

Social bookmarking sites such as Digg, Netscape, Newsvine, and Reddit are frequently used by search engine marketers to attract traffic to a website. The premise is simple: when a large number of people from a social bookmarking community "like" a story, article, or blog entry listed on the site, the story gets greater prominence on the front page. Stories on the front page attract far greater numbers of reads and clickthroughs than those buried deep within the site, and are much more likely to "go viral" and spread across the Web like wildfire.

Clearly, any search marketer could benefit from having a story posted on the front-page of a popular social bookmarking site; however, most marketers struggle to gain traction and generate the number of reads required for this prominent placement. Choosing the right topic is a bit like playing the lottery. With so many articles submitted on any given day, standing out from the crowd can be a challenge.

Here's an easy way to get on the front-page of your favorite social bookmarking site: write about how to appear on the front page of results. While this may seem silly, stories about how to get listed on the main page are almost always on the front page of social-bookmarking sites. Audiences love these topics and frequently "like" these how-to articles, which pushes the content higher in the rankings. Try writing a story about how to get on the front page of your favorite social-bookmarking site, and then submit it to that site. You'll be surprised at how quickly the article climbs the ranks!

Source: EzineArticles

October 07, 2009

Six SEO Techniques For Top Rankings

By Andrew Olson

While there are dozens of SEO techniques and strategies, some the most effective are the simplest. Instead of spreading your resources too thin with a myriad to strategies to rank highly in the search engines. I recommend focusing on just six that have proven to be effective. They are each explained below:

Blog Reviews
These include a direct link and short review from only experienced and established bloggers. Typically they can be purchased for $5-$10 from sites like PayPerPost. Because these are direct links from trusted sources, they are extremely effective at getting you to the top of the search results.

Article Marketing
One of my favorite seo techniques is article marketing. Although it takes hard work, writing quality articles on your topic and submitting them to article directories will give you relevant backlinks from quality websites.

Directory Submissions
Website directories give your site a quick description and a link back to your site. This is a proven way to build a many backlinks in a short period of time. They won't preform miracles, but directories can help a great deal when combined with other seo techniques.

Social Bookmarks
This includes submitting the pages of your site to social bookmarking portals, such as Digg, Redditt, Del.icio.us, and dozens of others. This is a great way to build backlinks from some of the biggest websites online. As an added bonus in addition to the seo benefits, these sites can even provide some direct traffic.

Squidoo Lenses
Squidoo is a website that allows users to make a "lens" (or, a page) about any topic they desire. This site also allows direct links back to your site, and using this service can be one of the most beneficial link building strategies. Be sure to include at least one Squidoo lens in your set of SEO Techniques.

Press Releases
Finally, creating a press release with your links in the text and then submitting this release across many press release portals is a fantastic way to build backlinks. And, if your story is quality, it may get picked up and distributed even further; providing links from major news portals.

These techniques are down to earth and proven to deliver results time and time again. Start implementing one or two each week until you've incorporated them all!

Source: Ezine Articles