It is just one of those hard, vicious facts of life that the big boys have all the monetary means they need to advertise and put on the market their products and us little guys are on advertising budgets that are so limited they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t viable…or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our solution. We can’t promote our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.