By Shawn Hutchison
There is a simple way to make sure that your website visitors actually turn into leads. But first you need to make a slight mind-shift in how you look at your "traffic" and "leads". You want to do more than just generate traffic and get leads from your marketing; you want to get sales. And as such it helps to think of the visitors to your site as "guests" and the ones who volunteer to be on your mailing list as "clients". That's really what they are, aren't they?
No one wants to be 'bought and sold' like a "lead". What they really want is for you to create a relationship with them. And in order to do that you have to offer them value and earn their trust.
So how do you do this? Well, you begin by offering them something of value in order to get their attention. Once you have that they will gladly extend their hand by giving you their name and email address. And Presto! You've turned your "traffic" into a "lead"!
You can offer value to your guests in a number of ways....
- Give them FREE information (just think of what your target audience wants, create it, and give it to them).
- Provide them with promotional discounts for your products or services (everyone sees value in a discount)
- Send them a "Newsletter" - this is really just another way to say 'free information' but it actually gives the impression of more value (and you can combine many other marketing strategies with this to make it worth your while)
- Allow them to become a "VIP Buyer" - create a list that gives early notifications of new products, or special offers (the more competition in the their field the more they will appreciate finding out about "it" first)
So this begs the question "How do you put this all together?"
It's really quite simple. You put up a web-form that collects your guests' information. This little form is put just below your "offer" and when it's filled out the guest-turned-client receives your promised offer. You now have a new client whose info is automatically stored in a database from which you can market to them very easily (and repetitively).
Website traffic conversion doesn't get any easier! This method can be used by any internet business and done so very inexpensively. Small business online marketing can be done on a small budget!