The Real Meaning of Niche Marketing

Akihabara StreetImage by Stuck in Customs via Flickr

It is just one of those hard, vicious facts of life that the big boys have all the monetary means they need to advertise and put on the market their products and us little guys are on advertising budgets that are so limited they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t viable…or possible, for that matter. So what are us little guys supposed to do?

Niche marketing is our solution. We can’t promote our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.
Niche marketing is advertising specific products or services to a limited audience. One person with a computer, an internet connection and a great idea can go into business for himself on the Internet and aim at the people who would be most paying attention in what he has to sell and do all of the above on a very limited advertising budget.

Searching for the right niche that you would want to sell isn’t really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can restrict your market down to a niche and target sales to those who have swimming pools. You purchase a domain, acquire a server, and create a website to promote your product JUST to people who have swimming pools.

In essence, niche marketing is selling a product or service to those who want or need the product the most.

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